Gandolf Marketing

Gandolf Marketing

1911 in Speedway Indiana

Indianapolis Motor Speedway 1911, 1st 500 mile race.

Then Motorsports Marketing Starts.

Getting placement through racing promotion.

500 Miles The Book

Jaques Lazier

To understand the world of racing promotions is to love the racing industry. Jim Gandolf has formed a company that places product into retail stores through the sponsorship of an Indy Car, or ARCA, or NASCAR. We deal with many products and many projects to raise funds for both parties (the sponsor and the race team). A company that normally would not be able to afford the sponsorship of an Indy car racing team by itself can take advantage of our program. We have set up a program that focuses on product placement and co-op advertising funds. Our company stands by the drivers of the sport. You should be able to drive because of talent not because of how much money you can bring to a team in sponsorship dollars. The driver should worry with racing, and that is enough to worry with at these speeds.
Gandolf Holdings Inc.

This company was set up for friends of Jim Gandolf wanted to go racing. Jim Gandolf was in the promotions business, and food and beverage distribution, and was successful in finding racing sponsorships for Indy car teams. Jim Gandolf has been in promotions inside and outside of the race track, in store promotion and special events design.

This is the firs car company to win the fist 500 mile race at Indy, in 1911 one year later from this ad. Motorsports Marketing working to create the Marmon market share back in 1910.

Ticket from 1911 Indy 500

500 Miles The Book

Gandolf Marketing

We sell your product to the public and through retail sales and wholesale. We can provide the buyers with the data you need for big box and small box retail sales. Then promoting the product through racing.